AW Prod guide
Planning a Flexible Website
Plan a web presence that can adapt as a business, its content, and its customers change.
Map the essential routes
Start with the smallest clear structure for services, proof, useful information, and contact. Add pages only when they serve a distinct visitor need.
Separate content from presentation
A consistent content model makes future visual changes easier and keeps important information reusable.
Leave room to learn
Use visitor questions, support requests, and performance evidence to decide what should be clarified or expanded next.
Continue with AW Prod’s article on personalized web design and programming.