AW Prod guide
Web Design Foundations
Align a site’s structure, audience needs, and brand identity before design begins.
Start with the audience
Define who the site serves, what visitors need to accomplish, and which questions the first screen must answer.
Give the brand a useful shape
Choose typography, color, imagery, and interaction patterns that make the organization recognizable without getting in the way of the content.
Build for real devices
Responsive layouts, readable type, meaningful alternatives, and fast local assets create a dependable experience across screen sizes.
Continue with AW Prod’s article on personalized web design and programming.